Roadmap
Overview
Sandhill Yarns was officially launched in June of 2025 with a big dream of making hand dyed yarn accessible to everyone. In order for that to work, a lot of pieces have to fall into place. One of which is to consistently sell all of our stock. So far we have! And the demand is growing.
As a result, this page serves as a public roadmap for how much yarn we are dyeing, and our estimated timeline for growth.
June Recap
Month 1
In June 2025, Isabel launched Sandhill yarns from hobby to business. We were not sure what to expect, and didn’t know if we would could gain enough traction…we were pleasantly surprised!
Instagram was the first platform to take off, ending the month with over 1 million views and 10k followers. YouTube started to gain traction at the end of the month, ending with 250k views and 1500 subscribers.
The website gained ~12k visitors and 250 people joined our email list. Nearly all of our stock was sold out.
July Roadmap
Month 2 - Consistency
The plan for July is to grow steadily. We are currently visiting family in Wyoming, and are not able to dye extra stock. We have planned for 25 skeins / week, launching every Sunday.
Our hope is to reach 500 email subscribers by the time we return home at the end of the month.
Plan:
Goal:
August Roadmap
Month 3 - Double Supply
The plan for August is to double our batch size from 25 skeins / week to 50 skeins per week.
Our hope is to reach 750 email subscribers by the end of the month.
Plan:
Goal:
September Roadmap
Month 4 - Increase Supply
The plan for September is to increase our batch size again from 50 skeins / week to 75 skeins per week. We aren’t sure yet whether or not there is enough demand for 75 skeins per week, so we will play it by ear.
Our hope is to reach 1000 email subscribers by the end of the month.
