Batch Size:
480
skeins
Overview
Sandhill Yarns was officially launched in June of 2025 with a big dream of making hand dyed yarn accessible to everyone. In order for that to work, a lot of pieces have to fall into place. One of which is to consistently sell all of our stock. So far we have! And the demand is growing.
As a result, this page serves as a public roadmap for how much yarn we are dyeing, and our estimated timeline for growth.
September 7th Batch Stats
Sold Out In
6
Minutes
Website Visitors:
2,094
From 4–5 pm (CST)
— June Recap ⌃
Month 1
In June 2025, Isabel launched Sandhill yarns from hobby to business. We weren’t sure what to expect… and we were pleasantly surprised!
Instagram was the first to take off, ending the month with over 1 million views and 10k followers. YouTube started to gain traction toward the end of the month, ending with 250k views and 1,500 subscribers.
The website gained ~12k visitors and 250 people joined our email list. Nearly all stock was sold out.
25
Skeins/week
250
Email Subscribers
10k
Instagram Followers
1.5k
YouTube Subscribers
— July Recap⌃
Month 2
The plan for July was to consistently sell 25 skeins / week and get 500 email subscribers. We far exceeded expectations with over 1000 people joining our mailing list!
For context, we were visiting family in Wyoming, so we pre-dyed 100 skeins and brought them with us to release a new batch each week. Our last batch in Wyoming sold out in 26 minutes!
So when we got back to Huntsville, it was time to dye. We tripled our batch size for the July 27th drop, and to our utter joy, that sold out in just 75 minutes!
July was such a fun month, filled with crazy excitement as orders flooded our inbox. We’re so encouraged by everyone’s support, and we are so happy we can serve you all.
25
Skeins/week
1,125
Email Subscribers
14.2k
Instagram Followers
3.35k
YouTube Subscribers
— August Recap⌃
Month 3
The plan for August was to sell 50 skeins per week…but that has changed. Y’all love our yarn so much we’re planning to dye 100 skeins / week until we can afford an oven. This oven to be precise.
Until we get an oven, 100 / week is probably our cap. If certain weeks we can dye more, we will.
Our hope is to reach 2000 email subscribers by the end of the month.
Edit: Its August 10th and we have 2,311 Yarn Drop subscribers…Our TikTok exploded…
Edit 2: Its August 24th and we have 4,268 Yarn Drop subscribers… It was Facebook this time…
Edit 3: Its August 31st. We have 500 skeins dyed for next drop. The website can’t keep up with our traffic so we’re moving to Shopify. Fingers crossed that solves the problem.
250
Skeins/week
4,966
Email Subscribers
19k
Instagram Followers
4.7k
YouTube Subscribers
10.7k
TikTok Followers
8k
Facebook Followers
— September Roadmap⌃
Rapidly Changing
The plan for September was to begin advertising because we didn’t have the demand to support 500 skeins / week. Well. That has changed. In fact, we have so much demand that our website keeps crashing.
So! Step 1: moving to Shopify so that our store doesn’t crash when 1,600 people storm it. After that, we’re looking at various warehouse spaces where we can expand our operation. We should be able to manage ~1,000 skeins / week by ourselves, but teamwork makes the dreamwork. The sooner we can build a team, the better.
The goal for this month is to solve growing pains. Fix the website. Get a larger space.