In June 2025, Isabel launched Sandhill yarns from hobby to business. We weren’t sure what to expect… and we were pleasantly surprised!

Instagram was the first to take off, ending the month with over 1 million views and 10k followers. YouTube started to gain traction toward the end of the month, ending with 250k views and 1,500 subscribers.

The website gained ~12k visitors and 250 people joined our email list. Nearly all stock was sold out.

The plan for July was to consistently sell 25 skeins / week and get 500 email subscribers. We far exceeded expectations with over 1000 people joining our mailing list!

For context, we were visiting family in Wyoming, so we pre-dyed 100 skeins and brought them with us to release a new batch each week. Our last batch in Wyoming sold out in 26 minutes!

So when we got back to Huntsville, it was time to dye. We tripled our batch size for the July 27th drop, and to our utter joy, that sold out in just 75 minutes!

July was such a fun month, filled with crazy excitement as orders flooded our inbox. We’re so encouraged by everyone’s support, and we are so happy we can serve you all.

The plan for August was to sell 50 skeins per week…but that has changed. Y’all love our yarn so much we’re planning to dye 100 skeins / week until we can afford an oven. This oven to be precise.

Until we get an oven, 100 / week is probably our cap. If certain weeks we can dye more, we will.

Our hope is to reach 2000 email subscribers by the end of the month.

Edit: Its August 10th and we have 2,311 Yarn Drop subscribers…Our TikTok exploded…

Edit 2: Its August 24th and we have 4,268 Yarn Drop subscribers… It was Facebook this time…

Edit 3: Its August 31st. We have 500 skeins dyed for next drop. The website can’t keep up with our traffic so we’re moving to Shopify. Fingers crossed that solves the problem.

Edit 4: Its September 22nd. Moving to shopify worked! We now sell ~500 skeins / week and sellout in ~6 minutes. The website loads fast and we're looking to rent a commercial space so we can start hiring extra help.

In September we made it to our year end goal of 500 skeins / week! That's 4 months ahead of schedule without any advertising. Actually scratch that, we spent $12 on a TikTok ad to get our account "un-shadow banned".

Regardless, we were way ahead of schedule. Nick was still working his 9-5 as a software developer, and many of our personal belonging we're in a storage unit (like our couch, TV & Dinning Table) just to make enough room. And it was still cramped. We needed a commercial space for our business, and we needed it fast.

Nick put in his notice of leave. We signed a lease on a 2,400 sqft warehouse near campus 805 (Huntsville, AL) and Isabel started conducting interviews with potential employees.

The goal is now 1,500 skeins / week by the end of the year. To do that, we need 2 more ovens, 2 employees and a lot of misc items. We'll see whether or not that is too ambitious.

Thank you so much for your support. It truly means the world to us.

In October we increased to a whopping 1,000 skeins / week! Nick left his full time job about half way through the month, we moved into a 2,400 sqft warehouse behind Campus 805 and we hired our first full time employee, Jess!

The journey to 1,000 skeins / week was wild. Its too late at night right now to even explain it all, but I am sure you can imagine. From here on out, our family is focused entirely on Sandhill Yarns with minimal other work distractions.

We think we are still on track to increase to 1,500 skeins / week by the end of the year, but check the roadmap tab below to see what milestones we're working on.